HI, I'M COACH LEE

How I Became a Self-Made CEO

Courier work is where it started — not where it stayed. Today it's one of several businesses I've built from the ground up. Here's how I got here, and what being a Self-Made CEO actually means.

THE BEGINNING

We opened the doors

Now we had to keep them open.
My husband and I opened 951 Vibez in 2021, our own event space and something we had worked hard to build. On paper, it looked like we had made it. But behind the scenes, we were starting a brand-new business with no loans, no investors, and no outside funding. Every expense came out of our pockets — the space, tables, chairs, decorations, pipe and drape, equipment, and everything else it took to make the venue work.


By 2022, I knew I needed another source of income to help keep the business growing. So I picked up a medical courier route and started working through two or three courier apps at the same time.

Within my first two months, I made around $15K from courier work. That income helped keep 951 Vibez open — and showed me there was another way to build.

THEN EVERYTHING CHANGED

Then I discovered contracts.

What started as courier routes to help keep our event space open quickly became something bigger. I began exploring private and government contracts, learned how to bid and price opportunities, and started securing four- and five-figure contracts.

I went from making around $5K a month running routes to $10K, $20K, and beyond — turning a side hustle into a six-figure business.

I realized I didn’t just have a route. I had a business I could scale.

THE REALITY

I had built a business… but I was still doing everything.

As the money grew, so did the workload. I was running routes, managing deliveries, finding contracts, handling customers, and trying to keep up with everything behind the scenes. The business was making money, but too much of it still depended on me showing up and doing the work myself.

I realized that making more money wasn’t enough — I needed to build something that could grow without me having to run every route.

That’s when I stopped thinking like a courier — and started thinking like a business owner.

SO WHAT IS IT?

How I Became a Self-Made CEO

For me, being self-made means building businesses from the ground up, creating opportunities instead of waiting for them, and learning how to make each move fund the next one.

Built from the ground up

No investors, no big startup funding — just using what I had, reinvesting what I made, and continuing to build.

I stopped thinking small

I went from courier apps and routes to contracts, medical supplies, and bigger opportunities that could actually scale.

I built beyond myself

The goal became bigger than making money. I wanted businesses that could grow through systems, subcontractors, and multiple income streams — not just my own time.

YOUR TURN

Build Your Self-Made CEO Business

You don’t need to have it all figured out before you start. You need the right strategy, the right opportunities, and a business model that can grow beyond just your time.

Whether you’re starting with medical courier work, government contracts, digital products, or another service, the goal is the same — build something that creates income, gives you options, and can grow with you.